With 665 million active users each day, Facebook is massive marketplace to search and navigate especially if you have a product or service to sell. To be honest if you are a business or have a product to sell you cannot afford to ignore Facebook in your marketing strategy. But since Facebook is such a huge beast totally representing a large proportion of the world population you need to learn how to segment and leverage this platform to target your idea customer with accuracy otherwise you are marketing blind. Since running my first Facebook Ads in 2013, I have learnt from just taking a stab at the dark with my ads just playing with the options and working through the rules through trial and error to how to research and navigate Facebook Ads so no more dollars are wasted. Trial and error is waste of your TIME and MONEY. By committing to learn how to do it professionally and easy is with an Ultimate Facebook Ad Training syllabus and that is Chris Records Dark Post Profit 2.0.
Over the years the reason my for doing Facebook ads changed. When I started online it was a focus in network marketing as I was trying to attract potential candidates to sponsor and customers to buy my products. Then I transitioned to affiliate marketing selling resources and tools. Now I have expanded my services to implement and deliver on strategies for other ecommerce businesses to reach customers interested in range of digital product solutions across a range of different industries from sports, to kids to share trading. The Benefit of Dark Post Profits 2.0 is this course is applicable to all these industries – from network marketing, to affiliate marketing, ecommerce and micro niche markets. This training and skills is applicable no matter what your product and who you are targeting.
In this Dark Post Profits 2.0 Review is a whole improvement to learning the foundation of Facebook Ads in a bigger and better way. When you login the welcome video shares with you how the course is structured from the beginner level to expert interview series. There is also a handy section to take notes in course as well. Chris Record shares with you that he is constantly improving this course and it will not remain static as new methods are case studies are made.
To date there are 150 Lessons in the Dark Profits 2.0 and initially you may think not all of them are applicable to your business but if you think outside the box you will find how different businesses can inspire different ideas to market your service or product. In this Dark Post Profits 2.0 Review the Syllabus is divided into the following sections with multiple expert designed courses per section. Login to Dark Post Profits 2.0 now to review the syllabus.
SECTION 1: FACEBOOK™ ADVERTISING BASICS
SECTION 2: FACEBOOK™ ADVERTISING TIPS WITH CHRIS RECORD
SECTION 3: FACEBOOK™ ADVERTISING TIPS WITH RYMAC
SECTION 4: T-SHIRT SELLING TIPS WITH CHRIS BLAIR
SECTION 5: T-SHIRT SELLING TIPS WITH ITAMAR BLUMENFELD
SECTION 6: T-SHIRT SELLING TIPS WITH JON MAC
SECTION 7: SHOPIFY BEGINNER TIPS WITH CHRIS RECORD
SECTION 8: SHOPIFY EXPERT TIPS WITH JOHN HUTCHISON & BRADLEY LONG
SECTION 9: PAID TRAFFIC MASTERY WITH PETER PARKS
SECTION 10: FAN PAGE MARKETING TIPS WITH RIZALA CARRINGTON
SECTION 11: NICHE MARKETING SERIES WITH CHRIS RECORD
SECTION 12: MINDSET MASTERY TIPS WITH CHRIS RECORD
SECTION 13: BONUS MODULES
SECTION 14: DPP 2.0 EXCLUSIVE AFFILIATE MARKETING TRAINING
Now since getting to know Chris Record you will see he LOVES TO OVER DELIVER. So in addition to the course modules, Dark Post Profits 2.0 has the following analysis bonuses: a Digital Dark Post Ad Library and a Comment Manager.
The Dark Post Database
The Dark Post Database include a full library of 10,000 Ads that will save you money be being a bit more prepared in your research before you start marketing. The quickest way to lose money on Facebook is
1. Not understanding who your target market is and what their interests are, and
2. Not researching your competitors sales funnel and what makes it successful.
This library (free as part of DARK POST PROFITS 2.0) helps you search for ads by keyword. Currently there are over 10,000 Ads in the library and incredibly unique database is updated in real-time daily. Personally I had tried to start a smaller database myself in Evernote a few months ago and it was a huge effort to to do it but my little database is only about 20 or so. Here you have thousands of ads to search depending on your niche and target market.
How does it work?: The Dark Post Ads DB scours all of Facebook in search of the best ads shown to it’s users, finding incredible examples of good (and not so great) ads for inspiration. Search & sort by keyword, likes, shares, comments, and more to find the perfect dark posts to learn from.
The Comment Manager
Another problem, Chris Record identified with Fan Page managers and businesses was the ability to track comments when you have multiples ads and fan pages to manage. This is important especially if you have an opinion audience and negative comments can filter through.
How does it work?: The Facebook Comment Manager imports all of your pages, posts, and their comments into an easy-to-analyze interface to directly delete or reply to comments found to be positive | negative | neutral through advanced sentiment analysis.
Tech speak for “easily delete haters and reply to promoters” on your FB posts!
Have a look at the screen shots to the right to see how it works. This will save you time in managing your comments for your business.
These two bonus tools are all part of Dark Post Profits 2.0.
Dark Profits 2.0 is the Foundation Facebook course current for 2015.
My recommendation is access Dark Post Profits 2.0 right now and transform your business on Facebook Today.
A few years ago when I first heard of the internet marketing strategy of retargeting it was limited to the top end of town for blogs with massive traffic that could afford the services of expensive software that could track when a visitor left your website by following them around the internet with advertisements encouraging them to click back to the website again.
Accordingly to industry estimates reporting that less than 2% of web traffic make a purchase, complete a form or sign up for a product or service when on your site; which means that you are losing 98% of traffic. With retargeting, you can display ads to the 98% who bounce and keep your brand in front of them until they’re ready to convert.
Facebook retargeting is now easy to apply and a fraction of the price of the larger software solutions.
1. You need to go to your Facebook Ads and create a retargeting pixel in the custom audience settings.
2. Copy that pixel into the Header part of your blog/or email optin page/ Thank you page or anywhere you want to track visitors.
3. Create advertisements and sponsored posts that target this traffic specifically to encourage them to get to know you and come back to your blog, product, service or offer.
A benefit of a huge retargeting list is your audience will begin to like, know you and trust you as you are consistently in front of them.
There are many different variations to this strategy for retargeting your target audience. In this FREE video you will see how Chris Record built a 100,000 person retargeting list on Facebook™ that is responsible for generating hundreds of thousands of dollars in revenue in the past few months alone!
Whether you are a beginner, intermediate, or advanced with FB™ ads you will still get huge value from this video. You will get some insights as to how the pros are using retargeting to DOMINATE their competition in 2015.
Pinterest has seriously taken the social media limelight by quickly evolving from being yesteryears’ niche startup to becoming a social media powerhouse that can be a marketing genie for any business. Rich content, consistent pinning, thriving follower growth, and more re-pins is what every business seeks, to get itself noticed on this digital soft board, and therefore, Pinterest has made it a point to optimize itself for its commercial members.
For those who are trying to figure out a way to penetrate into other pinners’ fan base to get more brand exposure, Pinterest puts an end to your marketing woes by offering you a solution called ‘Group Boards.’
How do Group Boards Work?
Group boards simply refer to Pinterest boards that are administered by multiple contributors who share a common interest. You can simply start by creating a board relevant to your business, and invite other relevant pinners through Pinterest Messenger, to pin to your board. As a result, anyone following the contributors’ profiles gets added to the group board’s following and instantly magnifies your brand’s Pinterest reach.
Follow these five simple steps to convert any board into a group board:
1. Go to the respective board and click edit.
2. Enter your prospective group member’s first and last name, or email address, under ‘Who can add Pins?’
3. Select their name from the drop-down menu
4. Repeat the same instructions for other users you’d like to add
5. Save the Changes
How can your business benefit from using group boards?
If you are still thinking of them as virtual folders to organize ideas and bring like-minded people together, you may have another thing coming! Have a look at the following benefits that group boards can offer to your brand and business.
Creating or participating in a group board can radically boost your followers
The best part about having group boards is the dramatic push it gives to your Pinterest following. Once a user chooses to ‘follow all’ of any of your contributor’s boards, they get added as followers to the group board you share with them. This particular advantage of gaining increased exposure and visibility makes group boards instrumental in augmenting your follower growth.
More followers = More Repins = More Traffic to Your Site
Having more followers (and in turn, their followers) ultimately translates into your business idea getting noticed by a larger audience, more people repinning your pins, and eventually, more leads to your business website. The traffic boost can virtually result into more subscriptions, word-of-mouth marketing and even sales.
You get a team of pinners creating content for you!Implement this strategy efficiently and it will put your pinning activities practically on autopilot! Through group boards, you can instantly have a team of pinners responsible for your content and its exposure across their individual networks. So, basically, you get a free-rider’s advantage by having other people create content for your group board!
Having your customers become contributors makes them feel more connected to your brand
Your customers are your best brand ambassadors, and by inviting them to contribute to your brand’s group board, you can get them more engaged into your brand’s Pinterest presence and ignite their brand loyalty. And, the fan base that your group board absorbs as a result of having them on board will just be a cherry on top!
5 ways to harness the power of group boards in your marketing mix
When creating a group board, make sure to choose a specific topic that other users are actively pinning about, and get into a habit of pinning fresh content daily. A few examples of popular group boards that resonate within their target audience include: Just Good Food, Pinterest Tips + Tricks for Business, and Everyone’s Social Media Resource
Novice pinners or group boards can be the perfect platform to get your business content noticed on Pinterest! Start by creating a brand-centric group board that reflects your business idea, and focus on pinning other pinners’ content (handpick the relevant ones!) to that board on a daily basis. This will not only absorb other users’ followers into your following, but your consistency and pinning volume will also help you get recommendations to pinners of similar content. For example, if you run an event management business, and created a group board called, “DIY Party Favors”, focus on pinning DIY hacks and cost-effective party favor ideas to your board every day, and send out group board invitations to pertinent people for the same field to increase you brand exposure and getting enough content without losing your sleep over it.
Pinterest only allows you to invite other users to contribute to your group boards, if you both follow at least one of the other boards. Therefore, once you spot a potential contributor, make sure to start following at least one other mutual board in order to send an invite.
Your potential contributors would never want to contribute to an empty board, so before you proactively invite others to pin to your group board, grow it yourself to have an impactful first impression. It will take a couple of weeks of continuous pinning before contributors will be able to find your board relevant and decide to invest their content in it.
Take this one as a holy commandment for your group board’s effectiveness: Once established, keep an eye on your contributors and the group board content. Keep a track of the genre of the content and ensure that it stays relevant to your brand image. Discourage any personal pins, spam or impertinent promotions on your board. Pinterest allows you to remove a contributor or delete an existing board in case of any unsatisfactory activities.
If you are not the creator of a group board, and planning to accept a pending invite, be selective as the pins will also appear on your brand page’s feed, and therefore, can make or break your corporate image on Pinterest. Scan the content before you accept a group board invitation, and note the number of followers on the board to determine the potential it holds for brand exposure.
Being part of group boards can really be an effective strategy, if leveraged to its full potential. In addition to focusing on your contributors and the content, you can really magnify your marketing prospects by tracking your followers and their profiles. An influential follower, with a good size following can be a perfect asset to your group board; and the fact that they have already shown interest in your board indicates their mutual tastes and relevance to your brand.
Who knows their contributions and recognition might as well become a game-changer for your business’s Pinterest popularity?
Another great strategy for your Pinterest business to learn more to boost your business on Pinterest download this eBook Pinterest to Profits now.
With an ever-growing fan following, Pinterest is no longer a network solely for Thanksgiving recipes, craft pictures and makeup tutorials. The rocketing popularity of this social media power house has gained it a sprawling reputation of being a lead generation machine and an important conversion tool in the eyes of marketing gurus. If you have a business or a blog there are some basic steps that can be instrumental in paving up your lead generation endeavours on Pinterest and convert your Pinterest followers into potential customers for your business.
Pin your main Blog Images
Pinterest is all about images, so use it effectively to lead prospects to your words. If your business website maintains a blog, develop a habit of pinning each of your blog’s main images to your brand network on Pinterest and link them back to the corresponding blog post in addition to including CTAs and links to landing pages to detain lead data. You can further increase your leads by creating premium offer on your landing page, offering a free video tutorial on a business-related topic or advertising a free eBook in return for their contact information.
Make use of Info-Graphics
Put your creativity to test, and convert boring company data or text-based promotional content into attractive info-graphics. Pinterest followers love tall images with concise content and vibrant colours. By assimilating a lot of information in an appealing manner, Info-graphics can really become an effective player on your lead generation team. Go to fiverr.com to hire someone to design your info-graphic or try yourself at canva.com.
Get new leads through a contact capture form
Have you explored the power of Pinterest to breed more e-mail sign ups? Well, here’s how to. Simply pin the clip of a contact capture form to one of your brand boards, and instruct the audience to fill it out and register with your website to win a free trial (or a discount voucher) of your product/service. By linking the image to your full website, or landing page, you will be able to generate more leads and acquire new contacts to expand your digital marketing campaigns.
Pin your company’s eBook and Whitepaper Covers
While re-pinning is not always the most idyllic way to generate leads, creating unique content for your brand page every time you sit to pin is also a tall order. Make use of front covers form your company’s eBooks, brochures, published blogs or whitepapers and pin them to your Pinterest network. However, make sure the pins include links to the corresponding document, and include CTAs as well as backlinks to the landing page.
Pinners love DIY resources and instructive content
We all love the DIY Hacks and Top Tips on Pinterest, so why not use them to our advantage? As a B2B company, you can create boards that provide checklists, free templates, and DIY instructions to incentivize your target audience to follow your boards.
Start trending by using Hashtags
Like Google+, Twitter and Instagram, Pinterest also supports hashtags to establish trends and make the pinned content search-friendly. If you aim to generate leads for a new business campaign or a recently launched product or service, start by creating an exclusive board around it, and tag your pins with the same hashtags as the ones you’re using on other social media websites for a synched promotion.
Give a human feel to your Pinterest boards by creating a Video Gallery
While a picture is worth a thousand words, never underestimate the power of motion, music and human voice in engaging your audience. Many new pinners are not aware of the fact that they can actually pin videos and create a video gallery on Pinterest. Well, if you are one such novice, then make sure you use this revelation to the best of your business interests! Start pinning your brand-centric or promotional videos to your Pinterest brand page, but remember to add links to your full website and appealing call-to-actions to direct your prospects down the sales funnel.
Measure the effectiveness of your Pins through Analytics
Your social media marketing efforts may go in vain if you don’t track your progress. If you are using Pinterest’s business account, the dashboard provides a very useful analytics tool to measure your lead generation performance and the impact of your pinning activities in driving web traffic. Evaluate the kind of images that are working, establish success and failure patterns and devise a future pinning strategy accordingly. A different approach to track the number of leads is to use a ‘bit.ly’ link in the description box that tracks the volume of people who actually click and follow the pin description.
Use coupon codes and exclusive offers to promote your whitepapers
Customers love freebies, exclusive coupon codes and limited offers, so make the most of these to promote your company’s whitepapers (or even e-books and brochures) and generate more leads. You can do this by pinning info-graphics, visual data, charts and images from such promotional documents, and linking them to the contact form on your landing page. Once a prospect submits a filled form, you can send them a time-constrained code or a limited offer to ensure quick conversion.
Post photos of Satisfied Customers to earn a positive foothold
Your happy campers can be your biggest marketing asset to inspire prospects! Pin photos of satisfied customers and link them back to customer reviews and case studies on your company’s website. However, it is vital that to seek permission from your respective clients to avoid any trouble!
While the above-mentioned tactics focus on strategies and game plans that augment lead generation, here are a few quick tips on enhancing the quality of your pinned content and in turn boost the traffic on your boards, and ultimately your business website.
Evaluate the effectiveness of your old pins and create new ones to replace the older pins. For example, you may earn more traffic as spring approaches by replacing your Christmas recipes with ones aimed at Easters.
Make your pins appealing to different age groups, genders, classes and ethnicities.
It is imperative that you use high resolution pictures on your boards with vivid colours, and attractive outlook. Use descriptive captions that describe your pins and make them easy to locate.
Follow popular boards and take inspiration from their pins to create your own. This would help you determine what resonates within your target audience and plan your pins accordingly.
For more in-depth strategies for Pinterest in Lead Generation I recommend you download the eBook Pinterest to Profits.
What strategies have worked for you in lead generation using the Pinterest platform?
A lot of people dream of change. Making something different of themselves. Setting themselves free from whatever is holding them back from achieving a life’s dream. Most people want the lifestyle, the travel, the income, the great love and flexibility but a lesser few will invest in themselves to make it happen. Making it happen falls into doing what it takes, educating yourself, identifying true mentors, personal development and making sacrifices and focus. So when the opportunity to step into the Liberation Shift 3 Day “Closer To Free” Bali Retreat with Jody Jelas and Victoria Gibson came up in early January this year, I dared to believe that I too could start to let go of things holding me back from achieving my business goals. The Liberation shift was all about celebrating each individual and what ever their vision is for inspiring businesses. It is also about experiencing first hand what up leveling is by creating an epic lifestyle while in the company of inspirational leaders and high level thinkers.
You see my life is busy. No I mean it. CRAZY BUSY. I accept lots of jobs, help lots of people, work very late every night and with the twins starting school this year and a wedding to plan I don’t get much for myself. So when I was selected to come with Jody and Victoria to Bali for the first “Closer To Free” Bali Retreat, I ever so dared to believe that I needed such a break. It didn’t matter that I could only escape for 3 nights and bought the cheapest flights possible – but six hours on the plane was nothing in return for some peace, me time and time to reflect where I was and where I was going and what I would learn by hanging out with some inspirational women who are achieving dreams of lifestyle, travel and getting it right.
So with last minutes excitement and an itinerary that read a combination of activities from surfing, yoga, massages, palm reading, combined with getting specifics done with one-on-one coaching and mentoring, I said goodbye to my partner and the kids for a quick flight to Bali. A place I had only visited once before as a gangly 13 year old and certainly a place where major changes had taken place over the past 20 years from the hair braiding on the beach and cheap Billabong clothes from my memories.
It is a luxury to take time out. I mean real time, not half an hour escape here and there while in the car or bathroom. How often do you take real time out away from your partner, kids, colleagues, work and all those other commitments to focus on you and your business?
To relax without any other distractions to ponder, write and talk business.
In reflection over the Bali retreat I welcomed 3 new shifts in my mindset towards Liberation.
My first Liberation shift was the metaphor of a fence-less pool.
Note: This story is for metaphor only. I do not endorse pools with no fences due to child water safety 🙂
As I walked into the gates of my own private villa, a clear blue pool welcomed me and a bizarre feeling of complete freedom. Just the feeling to be living in an apartment with not a pool fence was a bizarre feeling of bliss which just set the feeling for the rest of the of the weekend. A pool to let go and float in at midnight, a pool to dive in after a long afternoon sun and a pool to wake up too to freshen up the day was the start of letting go of all the busyiness I had created that was holding me back in my life and business. Since coming home, every time I do have those spare 5 minutes I shut my eyes and remember that feeling of a fence-less pool and I can hold that feeling of peace once again.
My second Liberation shift was made made clear during the group coaching session.
The old saying you need to work ON your business not in your business rang true. Time again it was made clear that in order for me to grow my business, I needed to stop working. As soon as I stopped “working” and trying so hard, the creativity opened up like a tap. Ideas and solutions came easily and stress to give results and perform disappear. To hold on to creativity, I need to let things go. Now I am taking action to let that happen and already there has been some positive things happening since I got home.
My third Liberation shift was confirmation that I am on the right track and continue to dig deep and believe in myself.
A Balinese palm reader was part of the itinerary and a highlight I was looking forward too as its a must for any Eat, Pray, Love inspired retreat. Completely open to what ever was to be said, I was initially disappointed to the lack of any significant amazing future telling stories. This differed from the anecdotal stories of wonderful messages received from friends. Over the past few weeks I have pondered over the reading and have now come to a slow positive realization that what he was telling me was fortunately there will be no massive disruption, all past hurts are long gone and I am definitely on track to achieve my goals. Everything I have asked for is in progress. Everything I want, I can achieve. No need for fear of the future as every hear will build on success from the last. So with that shift in thought it was a relief and gratitude.
So as the “Closer To Free” Bali Retreat came to a close I felt to fortunate to be with a wonderful group of smart inspiring women who have come together for all different kind of reasons and journeys. Slight shifts in my business have already been happening and I am looking forward to what 2015 brings. I can’t wait to keep tracking my goals and seeing the results it brings with these few liberation shifts for personal freedom. What will be your Liberation shift this year?