by Lisa Devereaux | Nov 29, 2015 | Entrepreneurs, Internet Marketing, Leonie Dawson
Last January I attended a small retreat with online entrepreneurs to Bali where we challenged ourselves to be closer to free. We shared what was holding each other back from being successful and articulated what our ultimate lifestyle would be. I had 4 glorious kid free days connecting with likeminded women and relaxing by the pool writing in my 2015 Create your Shining Year workbook. And now as the year has come to pass I reflect on what happened and didn’t.
Things I definitely said I would do was get married in the Cook Islands, learn the piano, take kids camping and launch my first online product.
Things that were not written into my plan were also to get a divorce in the same year!
Does that mean I failed?
Does that mean every goal and vision in my workbook was a furphy?
Today I went back over my workbook that I had beautifully filled so many months ago and reflect that yes, this year had had some amazing highs but unfortunately some incredible lows. Yes, I connected with an amazing tribe of online business entrepreneurs and launched my first online product. I also got married but only to file for divorce months later. My beautiful twin girls blossomed into their first year of school and now the three of us are replanning 2016 as a new family unit and recreating our own vision boards.
This time of year is also a time to reflect. I have been creating an online business for a few years and focusing on multiple streams of income to create a lifestyle I want. These multiple streams are 1:1 consulting, affiliate payments, real estate investments, e-Courses and information products. I am yet to reaching a 6-Figure goal but I am on the road to get there.
The one big lesson for me this year has been that you should focus on just one project at a time and really only have 1-2 major focuses in your business as well as build a community of specialist outsource staff to leverage your time so you do not have to do everything.
I thought I was doing this when I launched my first course this year but on reflection there were many tasks like affiliate management, copywriting and website design I should have let go much earlier so I too could spend that valuable time with my kids to complement the lifestyle I am creating.
Did my launch cause my divorce? Haha no! But I will share my “Letter to my Daughters” – of what is important in love and life in the New Year.
But tell me. What did you achieve this year?
If you write down you goals at the start of the year, what feeling arise when you review them down the track? Do you feel confident and driven to complete them or content that you are doing something towards them every day? Or failure as things crop up and derail those perfectly filled plans.
I want to let you know that is A OK for things to not work out exactly. It is OK to change your mind or postpone things. It is OK if things take longer or at first go the success you envisioned did not play out as you imagined.
And this applied to your business too. The thing is it is OK to take your time. It is most certainly OK to make time for your business’ biggest asset – in case you haven’t guessed it that’s you! Your business plans should be flexible and evolve as you evolve.
So as we move into 2016 I would love to invite you to check out STILL my absolute favorite way to do my business planning every year – using the Leonie Dawson Incredible Year Planners. The 2016 Create Your Shining Year Biz & Life workbooks and brand spankin’ new weekly planner help you plan out & make happen your most incredible year in life or business (or both!). The books are available as a download or hardcopy but I recommend the hardcopy before they sell out.
Order your 2016 Workbook Now
Used by entrepreneurs, artists, mamas, creatives, coaches, teachers and women of all ages, the Creating Your Shining Year workbooks + daily planner are filled with powerful worksheets to help you create your amazing new year. Trust me – a divorce certainly won’t stop me starting 2016 again with a fresh new list of goals and dreams to pursue.
So now I’ll just leave you with the question – are you building the business of your dreams or someone else’s?
Lots of Love
Lisa Devereaux
Creator of Pincredible Marketing
P.S. Send me an email to say you got yours and we can keep each other accountable during 2016.
Order your 2016 Workbook Now
by Lisa Devereaux | Nov 4, 2015 | Entrepreneurs, Internet Marketing
Have you ever heard of the Oprah Effect? The Oprah effect is an expression referring to the effect that an appearance on The Oprah Winfrey Show, or an endorsement by Oprah Winfrey, can have on a business.
Because the show reaches millions of viewers each week, a recommendation from Oprah can have a significant and often unexpected influence for a new or struggling business.
So how would you like to be your own Oprah with your own TV Show that can reach hundreds of thousands of viewers and create your own Oprah effect?
Well my friend Jody Jelas has just released the a complete System To Create & Profit From Your Own Online TV Show & Build Global Authority…
Introducing the official Online TV Pro!
I attended one of Jody Jelas’s masterminds in Bali earlier this year where she showed me her set up (using basic tools that I already had), gave me some checklists so I stopped doing stupid things like record five videos in a row with no sound (!) and gave me the confidence to just get started.
And since then I’ve launched my own course using all her training while making a part-time second income using video marketing.
This 6 week training will have you create your own online TV show, build a celebrity-like following and monetize your passion!
BUT… only for the next 6 days, then it’s coming off the shelf.
If you want to be one of the first to join the Online TV Show Pro’s…
CLICK HERE TO SEE WHAT’S INCLUDED
There’s something cool and FREE that I wanted to add though….
For all my followers who purchase Online TV Pro today I have an extra bonus coming your way. A huge part of your Online TV show is mastering the latest in live video streaming – Periscope!
The first 50 people to Buy ONLINE TV PRO will get my bonus.
I’m hosting a private Periscope broadcast, limited to 50people, with private training.
Here are some of the topics:
– Best tips to be prepared, overcome fear and enjoy live streaming video
– 5 ways to grow your subscriber list using Periscope
– 25 Brand-Building Ways to Use Periscope
– How to syndicating your Periscope videos across multiple platforms
– How to optimizing your Pinterest Account for video
– How to building Calls to Action in your Video Replays
– Answering your specific questions Live
Click to quality to be part of my private coaching.
I look forward to doing a private broadcast with you!
by Lisa Devereaux | Apr 27, 2015 | Entrepreneurs, Internet Marketing, Pinterest
Today’s podcasts are another brilliant way to share information and training online. As podcast listenership grows, so does the content so this inspired me to check out what Pinterest Podcasts there are for people like myself learning as fast as I can how to leverage Pinterest for business. From a quick search for Pinterest specific Podcasts there were only 3 that really focused just on Pinterest Marketing whereas other popular Podcasts were an accumulation of broader topics of Social Media Marketing, Blogging, Entrepreneurship and Internet Marketing. In these other podcasts, Pinterest topics were certainly discussed at time to time but there were only 3 Pinterest Podcasts that continued to track and explore strategies to leverage your business with Pinterest.
Here’s a look at the Top Pinterest Podcasts on iTunes today.
Manly Pinterest Tips Podcast with Jeff Sieh
Ok it was the beard that caught my eye lol maybe because my fiancée at the time had a wicked beard too. No but all serious, I love Jeff’s podcasts on the best practises and strategies for Pinterest. Delivered weekly, the shows are always super informative, entertaining and I am always scrambling in my car (where I mostly listen to podcasts) for a pen to write down recommended tips and resources. Jeff Sieh launched his podcast with a twist on even Men can succeed on Pinterest adding testosterone to a predominantly female target market. Subscribe to the Many Pinterest Tips.
Pictures to Profits Podcast with Vincent Ng author of Pinterest to Profits with Pintalysis
When I first got interested in Pinterest is was Vincent’s easy to follow and get up to speed with Pinterest Podcasts that I subscribed too. Vincent also interviews small business owners, marketers and experts on using Pinterst. This podcast also explores how you can leverage pictures on social media networks like Instagram, Facebook and twitter to enhance your business goals. Check out his list of expert guests on his podcasts here.
Oh so Pinteresting Podcast with Cynthia Sanchez
A recognised Pinterest expert, Cynthia Sanchez has been podcasting about Pinterest since 2013. To date she has over 91 podcasts which are filled with actionable tips and strategies and provides updates on new strategies to apply today in Pinterest marketing. In particular I always like to hear about real world case studies of real businesses. Cynthia also interviews business owners and social media and marketing pros about how they use Pinterest to grow their business. Subscribe to Oh so Pinteresting on itunes here.
Launching Soon!
The Ultimate Pinterest Training Course Online!
With Pincredible Marketing you will become a master at using Pinterest to drive more traffic, leads and sales to any business that you want to!
Enter your email and to be notified of Early Bird Access and receive Free Pinterest Tips to:
- Easy to follow Video Module Training for all levels.
- Expert Interview with Pinterest Experts.
- Custom tools to manage your pins faster with a few secret ninja tricks.
Register your interest Here for more information.
If you liked these Top Pinterest Podcasts to Follow don’t forget to Pin my Pin below to share with your friends who are also keen to learn more about how Pinterest can boost their brand or business online.
by Lisa Devereaux | Mar 16, 2015 | Entrepreneurs, Internet Marketing, Pinterest
Texts, e-mails, WhatsApp, Facebook, Twitter – there seems to be a whole plethora of platforms to get in touch with people nowadays, which leaves us with a question, “Why should we really care about the Pinterest Messaging for business System and what added advantage would it bring to my business?” If you are just another curious pinner mulling over the effectiveness of the newest addition to the ‘messenger’ list, read on to find out all about Pinterest Messaging and its usefulness for your business.
Getting you started on Pinterest Messaging
In an attempt to make the pinning experience more personal, Pinterest introduced its messaging system as a private forum that enables users to send private messages to their Pinterest followers as well as their patrons on Facebook and Twitter who have synced their accounts to their Pinterest page.
What really sets the system apart from Facebook Messenger or Twitter’s direct messaging system is that Pinterest Messaging is more focused on engaging in conversations in a visual manner within Pinterest. This is particularly helpful in simplifying complex projects that are too hard to explain through words, as well as saving users the hassle of sending picture attachments back and forth. (Imagine explaining a hairdo tutorial in words!) Be it text, links, pins or entire boards, Pinterest users can share as much content as they want without losing track of the conversation or compromising their privacy.
The Best Part about Pinterest Messaging
In addition to being completely private, the Pinterest messaging system allows up to ten Pinterest users to engage in a visual group conversation at one time. This exceptional feature is particularly beneficial for team projects that involve a lot of visual co-ordination, for example, organizing a friend’s surprise bridal shower or planning a college concert.
Let us walk you through some simple ways in which your brand can benefit from the Pinterest messaging system.
1) Assist high-profile clients with their planning
Imagine yourself as an event florist working with a top-notch wedding planner to decorate a reception. Instead of having to send them pins one by one, you can send them a first glance of your newest flower collection, your portfolio images from previous events, or simply some content repinned from other boards privately in one go! Your brand page will generate a buzz and attain a free-rider promotional advantage if a high-end client or VIP customer repins your image on their board.
A little heads-up: Pinterest only allows you to send or drag a pin into the messaging system if it is available to the public. So if you experience any glitches, it maybe because of the pin belongs to a secret board.
2) Build better connections with Your Pinterest Followers
A major problem encountered by those who love to comment on Pinterest is that their comments are barely noticed if the pinner uses Pinterest on a smartphone. This is because a comment notification appears the same as that of a repin or ‘like’, and it is only on desktops or iPads that notifications display a preview of the comment.
It’s in circumstances like these that Pinterest messaging system comes to the rescue! The interactive platform allows you to start a back and forth conversation with your potential customers, and enables you to build better relationships with your brand page followers and especially Pinterest influencers who follow your business account. Drag a pertinent pin into the conversation, appreciate a particular pin that a follower posted months ago, or invite them to join a group board, the possibilities are really endless!
3) Invite Pertinent Pinners to Create Group Boards
Before Pinterest introduced its messaging system, it was a hassle to invite other users to contribute to group boards as there was no way to directly explain them the purpose of the board or what makes you think they’ll make a good contributor. In all honesty, it used to be a really awkward situation to have a group invite at the top of your feed without any proper proposal.
Now, with the advent of Pinterest’s messaging system, you can message and invite pertinent pinners to join a group board by explaining to them how your pins revolve around a mutual theme, or how your product complements theirs. Who knows your hospitality may even translate into a lucrative partnership in the future?
4) Communicate with your loyal followers and reward them for their engagement
Admit it, we all love brands that appreciate our loyalty towards them and reward us for being their unofficial brand ambassadors. What Pinterest messaging does best is that it gets you talking with your most engaged followers. After all, what could be more special for a follower who has been re-pinning a lot of your content and driving traffic to your retail site than receiving a thumbs up from the brand, or ideally, a gift voucher? The word-of-mouth marketing that such tokens of appreciation can generate can be phenomenal for your business.
All you have to do is cherry-pick the most loyal followers of your brand page, and drop them an encouraging message, such as, “Hey, we would like to thank you for always repinning our content by sending you a coupon code for your brand loyalty. Please use the code within the next fourteen days to receive 20% off your order. Thanks again for your continued support!”
Voila, you just added a number to your conversion figures!
5) Receive Feedback from Your Followers
Getting in touch with your Pinterest followers through individual e-mails may prove to be a tall order, but the new Pinterest messaging system enables you to send private messages to your followers and receive feedback on your boards and pinned content.
Pinterest messaging allows pinners to send questionnaires and surveys to other users on the Pinterest platform who are specifically following their boards. The feedback particularly enables business account holders to measure their target market’s interaction with their brand page, determine their most popular content and decipher followers that can potentially convert into customers.
To learn more tips and tricks on building a business via Pinterest go to Pincredible Marketing.com
by Lisa Devereaux | Mar 3, 2015 | Entrepreneurs, Internet Marketing
A few years ago when I first heard of the internet marketing strategy of retargeting it was limited to the top end of town for blogs with massive traffic that could afford the services of expensive software that could track when a visitor left your website by following them around the internet with advertisements encouraging them to click back to the website again.
Accordingly to industry estimates reporting that less than 2% of web traffic make a purchase, complete a form or sign up for a product or service when on your site; which means that you are losing 98% of traffic. With retargeting, you can display ads to the 98% who bounce and keep your brand in front of them until they’re ready to convert.
Facebook retargeting is now easy to apply and a fraction of the price of the larger software solutions.
So here are the steps to generate more subscribers with Facebook Retargeting.
1. You need to go to your Facebook Ads and create a retargeting pixel in the custom audience settings.
2. Copy that pixel into the Header part of your blog/or email optin page/ Thank you page or anywhere you want to track visitors.
3. Create advertisements and sponsored posts that target this traffic specifically to encourage them to get to know you and come back to your blog, product, service or offer.
A benefit of a huge retargeting list is your audience will begin to like, know you and trust you as you are consistently in front of them.
Retargeting Revolution
There are many different variations to this strategy for retargeting your target audience. In this FREE video you will see how Chris Record built a 100,000 person retargeting list on Facebook™ that is responsible for generating hundreds of thousands of dollars in revenue in the past few months alone!
Whether you are a beginner, intermediate, or advanced with FB™ ads you will still get huge value from this video. You will get some insights as to how the pros are using retargeting to DOMINATE their competition in 2015.
by Lisa Devereaux | Feb 20, 2015 | Internet Marketing, Pinterest
Pinterest has seriously taken the social media limelight by quickly evolving from being yesteryears’ niche startup to becoming a social media powerhouse that can be a marketing genie for any business. Rich content, consistent pinning, thriving follower growth, and more re-pins is what every business seeks, to get itself noticed on this digital soft board, and therefore, Pinterest has made it a point to optimize itself for its commercial members.
For those who are trying to figure out a way to penetrate into other pinners’ fan base to get more brand exposure, Pinterest puts an end to your marketing woes by offering you a solution called ‘Group Boards.’
How do Group Boards Work?
Group boards simply refer to Pinterest boards that are administered by multiple contributors who share a common interest. You can simply start by creating a board relevant to your business, and invite other relevant pinners through Pinterest Messenger, to pin to your board. As a result, anyone following the contributors’ profiles gets added to the group board’s following and instantly magnifies your brand’s Pinterest reach.
Follow these five simple steps to convert any board into a group board:
1. Go to the respective board and click edit.
2. Enter your prospective group member’s first and last name, or email address, under ‘Who can add Pins?’
3. Select their name from the drop-down menu
4. Repeat the same instructions for other users you’d like to add
5. Save the Changes
How can your business benefit from using group boards?
If you are still thinking of them as virtual folders to organize ideas and bring like-minded people together, you may have another thing coming! Have a look at the following benefits that group boards can offer to your brand and business.
Creating or participating in a group board can radically boost your followers
The best part about having group boards is the dramatic push it gives to your Pinterest following. Once a user chooses to ‘follow all’ of any of your contributor’s boards, they get added as followers to the group board you share with them. This particular advantage of gaining increased exposure and visibility makes group boards instrumental in augmenting your follower growth.
More followers = More Repins = More Traffic to Your Site
Having more followers (and in turn, their followers) ultimately translates into your business idea getting noticed by a larger audience, more people repinning your pins, and eventually, more leads to your business website. The traffic boost can virtually result into more subscriptions, word-of-mouth marketing and even sales.
You get a team of pinners creating content for you!Implement this strategy efficiently and it will put your pinning activities practically on autopilot! Through group boards, you can instantly have a team of pinners responsible for your content and its exposure across their individual networks. So, basically, you get a free-rider’s advantage by having other people create content for your group board!
Having your customers become contributors makes them feel more connected to your brand
Your customers are your best brand ambassadors, and by inviting them to contribute to your brand’s group board, you can get them more engaged into your brand’s Pinterest presence and ignite their brand loyalty. And, the fan base that your group board absorbs as a result of having them on board will just be a cherry on top!
5 ways to harness the power of group boards in your marketing mix
- When creating a group board, make sure to choose a specific topic that other users are actively pinning about, and get into a habit of pinning fresh content daily. A few examples of popular group boards that resonate within their target audience include: Just Good Food, Pinterest Tips + Tricks for Business, and Everyone’s Social Media Resource
- Novice pinners or group boards can be the perfect platform to get your business content noticed on Pinterest! Start by creating a brand-centric group board that reflects your business idea, and focus on pinning other pinners’ content (handpick the relevant ones!) to that board on a daily basis. This will not only absorb other users’ followers into your following, but your consistency and pinning volume will also help you get recommendations to pinners of similar content. For example, if you run an event management business, and created a group board called, “DIY Party Favors”, focus on pinning DIY hacks and cost-effective party favor ideas to your board every day, and send out group board invitations to pertinent people for the same field to increase you brand exposure and getting enough content without losing your sleep over it.
- Pinterest only allows you to invite other users to contribute to your group boards, if you both follow at least one of the other boards. Therefore, once you spot a potential contributor, make sure to start following at least one other mutual board in order to send an invite.
- Your potential contributors would never want to contribute to an empty board, so before you proactively invite others to pin to your group board, grow it yourself to have an impactful first impression. It will take a couple of weeks of continuous pinning before contributors will be able to find your board relevant and decide to invest their content in it.
- Take this one as a holy commandment for your group board’s effectiveness: Once established, keep an eye on your contributors and the group board content. Keep a track of the genre of the content and ensure that it stays relevant to your brand image. Discourage any personal pins, spam or impertinent promotions on your board. Pinterest allows you to remove a contributor or delete an existing board in case of any unsatisfactory activities.
If you are not the creator of a group board, and planning to accept a pending invite, be selective as the pins will also appear on your brand page’s feed, and therefore, can make or break your corporate image on Pinterest. Scan the content before you accept a group board invitation, and note the number of followers on the board to determine the potential it holds for brand exposure.
To find Group Boards on Pinterest with ease and search by popularity and category click here for another FREE Tool called PinGroupie.
Being part of group boards can really be an effective strategy, if leveraged to its full potential. In addition to focusing on your contributors and the content, you can really magnify your marketing prospects by tracking your followers and their profiles. An influential follower, with a good size following can be a perfect asset to your group board; and the fact that they have already shown interest in your board indicates their mutual tastes and relevance to your brand.
Who knows their contributions and recognition might as well become a game-changer for your business’s Pinterest popularity?
Another great strategy for your Pinterest business to learn more to boost your business on Pinterest download this eBook Pinterest to Profits now.
