With an ever-growing fan following, Pinterest is no longer a network solely for Thanksgiving recipes, craft pictures and makeup tutorials. The rocketing popularity of this social media power house has gained it a sprawling reputation of being a lead generation machine and an important conversion tool in the eyes of marketing gurus. If you have a business or a blog there are some basic steps that can be instrumental in paving up your lead generation endeavours on Pinterest and convert your Pinterest followers into potential customers for your business.
Pin your main Blog Images
Pinterest is all about images, so use it effectively to lead prospects to your words. If your business website maintains a blog, develop a habit of pinning each of your blog’s main images to your brand network on Pinterest and link them back to the corresponding blog post in addition to including CTAs and links to landing pages to detain lead data. You can further increase your leads by creating premium offer on your landing page, offering a free video tutorial on a business-related topic or advertising a free eBook in return for their contact information.
Make use of Info-Graphics
Put your creativity to test, and convert boring company data or text-based promotional content into attractive info-graphics. Pinterest followers love tall images with concise content and vibrant colours. By assimilating a lot of information in an appealing manner, Info-graphics can really become an effective player on your lead generation team. Go to fiverr.com to hire someone to design your info-graphic or try yourself at canva.com.
Get new leads through a contact capture form
Have you explored the power of Pinterest to breed more e-mail sign ups? Well, here’s how to. Simply pin the clip of a contact capture form to one of your brand boards, and instruct the audience to fill it out and register with your website to win a free trial (or a discount voucher) of your product/service. By linking the image to your full website, or landing page, you will be able to generate more leads and acquire new contacts to expand your digital marketing campaigns.
Pin your company’s eBook and Whitepaper Covers
While re-pinning is not always the most idyllic way to generate leads, creating unique content for your brand page every time you sit to pin is also a tall order. Make use of front covers form your company’s eBooks, brochures, published blogs or whitepapers and pin them to your Pinterest network. However, make sure the pins include links to the corresponding document, and include CTAs as well as backlinks to the landing page.
Pinners love DIY resources and instructive content
We all love the DIY Hacks and Top Tips on Pinterest, so why not use them to our advantage? As a B2B company, you can create boards that provide checklists, free templates, and DIY instructions to incentivize your target audience to follow your boards.
Start trending by using Hashtags
Like Google+, Twitter and Instagram, Pinterest also supports hashtags to establish trends and make the pinned content search-friendly. If you aim to generate leads for a new business campaign or a recently launched product or service, start by creating an exclusive board around it, and tag your pins with the same hashtags as the ones you’re using on other social media websites for a synched promotion.
Give a human feel to your Pinterest boards by creating a Video Gallery
While a picture is worth a thousand words, never underestimate the power of motion, music and human voice in engaging your audience. Many new pinners are not aware of the fact that they can actually pin videos and create a video gallery on Pinterest. Well, if you are one such novice, then make sure you use this revelation to the best of your business interests! Start pinning your brand-centric or promotional videos to your Pinterest brand page, but remember to add links to your full website and appealing call-to-actions to direct your prospects down the sales funnel.
Measure the effectiveness of your Pins through Analytics
Your social media marketing efforts may go in vain if you don’t track your progress. If you are using Pinterest’s business account, the dashboard provides a very useful analytics tool to measure your lead generation performance and the impact of your pinning activities in driving web traffic. Evaluate the kind of images that are working, establish success and failure patterns and devise a future pinning strategy accordingly. A different approach to track the number of leads is to use a ‘bit.ly’ link in the description box that tracks the volume of people who actually click and follow the pin description.
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Use coupon codes and exclusive offers to promote your whitepapers
Customers love freebies, exclusive coupon codes and limited offers, so make the most of these to promote your company’s whitepapers (or even e-books and brochures) and generate more leads. You can do this by pinning info-graphics, visual data, charts and images from such promotional documents, and linking them to the contact form on your landing page. Once a prospect submits a filled form, you can send them a time-constrained code or a limited offer to ensure quick conversion.
Post photos of Satisfied Customers to earn a positive foothold
Your happy campers can be your biggest marketing asset to inspire prospects! Pin photos of satisfied customers and link them back to customer reviews and case studies on your company’s website. However, it is vital that to seek permission from your respective clients to avoid any trouble!
While the above-mentioned tactics focus on strategies and game plans that augment lead generation, here are a few quick tips on enhancing the quality of your pinned content and in turn boost the traffic on your boards, and ultimately your business website.
Evaluate the effectiveness of your old pins and create new ones to replace the older pins. For example, you may earn more traffic as spring approaches by replacing your Christmas recipes with ones aimed at Easters.
Make your pins appealing to different age groups, genders, classes and ethnicities.
It is imperative that you use high resolution pictures on your boards with vivid colours, and attractive outlook. Use descriptive captions that describe your pins and make them easy to locate.
Follow popular boards and take inspiration from their pins to create your own. This would help you determine what resonates within your target audience and plan your pins accordingly.
For more in-depth strategies for Pinterest in Lead Generation I recommend you download the eBook Pinterest to Profits.
What strategies have worked for you in lead generation using the Pinterest platform?
A lot of people dream of change. Making something different of themselves. Setting themselves free from whatever is holding them back from achieving a life’s dream. Most people want the lifestyle, the travel, the income, the great love and flexibility but a lesser few will invest in themselves to make it happen. Making it happen falls into doing what it takes, educating yourself, identifying true mentors, personal development and making sacrifices and focus. So when the opportunity to step into the Liberation Shift 3 Day “Closer To Free” Bali Retreat with Jody Jelas and Victoria Gibson came up in early January this year, I dared to believe that I too could start to let go of things holding me back from achieving my business goals. The Liberation shift was all about celebrating each individual and what ever their vision is for inspiring businesses. It is also about experiencing first hand what up leveling is by creating an epic lifestyle while in the company of inspirational leaders and high level thinkers.
You see my life is busy. No I mean it. CRAZY BUSY. I accept lots of jobs, help lots of people, work very late every night and with the twins starting school this year and a wedding to plan I don’t get much for myself. So when I was selected to come with Jody and Victoria to Bali for the first “Closer To Free” Bali Retreat, I ever so dared to believe that I needed such a break. It didn’t matter that I could only escape for 3 nights and bought the cheapest flights possible – but six hours on the plane was nothing in return for some peace, me time and time to reflect where I was and where I was going and what I would learn by hanging out with some inspirational women who are achieving dreams of lifestyle, travel and getting it right.
So with last minutes excitement and an itinerary that read a combination of activities from surfing, yoga, massages, palm reading, combined with getting specifics done with one-on-one coaching and mentoring, I said goodbye to my partner and the kids for a quick flight to Bali. A place I had only visited once before as a gangly 13 year old and certainly a place where major changes had taken place over the past 20 years from the hair braiding on the beach and cheap Billabong clothes from my memories.
It is a luxury to take time out. I mean real time, not half an hour escape here and there while in the car or bathroom. How often do you take real time out away from your partner, kids, colleagues, work and all those other commitments to focus on you and your business?
To relax without any other distractions to ponder, write and talk business.
In reflection over the Bali retreat I welcomed 3 new shifts in my mindset towards Liberation.
My first Liberation shift was the metaphor of a fence-less pool.
Note: This story is for metaphor only. I do not endorse pools with no fences due to child water safety 🙂
As I walked into the gates of my own private villa, a clear blue pool welcomed me and a bizarre feeling of complete freedom. Just the feeling to be living in an apartment with not a pool fence was a bizarre feeling of bliss which just set the feeling for the rest of the of the weekend. A pool to let go and float in at midnight, a pool to dive in after a long afternoon sun and a pool to wake up too to freshen up the day was the start of letting go of all the busyiness I had created that was holding me back in my life and business. Since coming home, every time I do have those spare 5 minutes I shut my eyes and remember that feeling of a fence-less pool and I can hold that feeling of peace once again.
My second Liberation shift was made made clear during the group coaching session.
The old saying you need to work ON your business not in your business rang true. Time again it was made clear that in order for me to grow my business, I needed to stop working. As soon as I stopped “working” and trying so hard, the creativity opened up like a tap. Ideas and solutions came easily and stress to give results and perform disappear. To hold on to creativity, I need to let things go. Now I am taking action to let that happen and already there has been some positive things happening since I got home.
My third Liberation shift was confirmation that I am on the right track and continue to dig deep and believe in myself.
A Balinese palm reader was part of the itinerary and a highlight I was looking forward too as its a must for any Eat, Pray, Love inspired retreat. Completely open to what ever was to be said, I was initially disappointed to the lack of any significant amazing future telling stories. This differed from the anecdotal stories of wonderful messages received from friends. Over the past few weeks I have pondered over the reading and have now come to a slow positive realization that what he was telling me was fortunately there will be no massive disruption, all past hurts are long gone and I am definitely on track to achieve my goals. Everything I have asked for is in progress. Everything I want, I can achieve. No need for fear of the future as every hear will build on success from the last. So with that shift in thought it was a relief and gratitude.
So as the “Closer To Free” Bali Retreat came to a close I felt to fortunate to be with a wonderful group of smart inspiring women who have come together for all different kind of reasons and journeys. Slight shifts in my business have already been happening and I am looking forward to what 2015 brings. I can’t wait to keep tracking my goals and seeing the results it brings with these few liberation shifts for personal freedom. What will be your Liberation shift this year?
For the past year I barely touched my Pinterest account. I knew it was a source of traffic generation for blogging but had trouble understanding how I could leverage Pinterest for Business. In the past when I was renovating my house I started a few boards on images that inspired me for kitchen and bathroom renovations. As a mother of twins I loved images of multiples and articles of parenting twins. Then as I got engaged in January I started to search and save pins of weddings at the beach and variations of colours of orange and blue. But that was where my experience to Pinterest stopped.
Pinning images of a future world I would like to have like a gorgeous vision board.
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But as an Internet Marketer more and more mentors and coaches started saying to have another look at the using Pinterest for Business. With Facebook changing its algorithms and getting harder and harder for followers to see your content without sponsoring paid posts, I logged back into my Pinterest account to have a look around. The first step I took was to find a short list of Pinterest for Business influencers and follow them and read the strategies they are using to maximise all the features Pinterest has to create profits for businesses.
One of the influencers I found was Pinterest Marketing with Vincent Ng and promptly bought his eBook, Pinterest to Profits with Pintalysis. Click here to view more details Now my first impression when I bought the book was WOW this is a real book of over 200 pages of pure actionable content and video tutorials. A considerable amount of thought, research, testing and results have been put into this book and its not just a mishmash of blog posts that I see from other eBooks. I scanned the 7 page Contents Pages and realised there were heaps I wanted to know that I didn’t know I didn’t know, if that makes sense. This is not just a book on how to navigate Pinterest it is a book on strategy with various case studies on how successful businesses are leveraging Pinterest to increase lead generation, profile and ultimately converting that traffic into sales. I was eager to learn and quickly settled down to read it.
A book this size may be too large to print but I printed it off double sided so I could take it with me to highlight and write notes on what actions I could take immediately on my account and one of my client’s accounts to get us up to speed and networking on Pinterest. Over the last two weeks since I bought this book and actively applied some of these strategies I have noticed an increase in traffic of about 20%.
Here are my actions as a relatively new Pinterest to Business marketer since reading the ebook Pinterest to Profits with Pintalysis by Vincent NG:
1. Review of my Boards to assist my primary business goals
As mentioned above, previously my boards were of personal interest (house renovations, parenting and wedding planning) and not business focussed. However I recognise I would certainly be a customer for businesses who are targeting people interested in the above so I moved those boards to a secondary level on my Pinterest account. I took a step back and reviewed who my ideal client would be and what they are interested in to create and start new boards following these interests. I have started a few new private boards until I have enough pins to publish.
As my main interest in Pinterest for Business is attracting clients who are building a small business and Entrepreneurship, I started boards about Business Books, Entrepreneurship, Internet Marketing, Affirmations (rather than just another Quote board), Pinterest Marketing and Focusing on Blogging Traffic Generation. They will be my focus over the next few months.
2. Optimise your Pins for Keyword research
I want my pins, boards and my page to be found in the keyword research so I am diligently updating the descriptions to make it clear and inclusive of these words. Overall I updated the photo, description, board covers and names and moved them around a bit. I have also been spending a hour a day in researching excellent pins to include in my boards.
3. Networking and Collaboration
I started to readvertise in my email list, Facebook and Twitter an invitation to follow my Pinterest account to increase my Followers. I joined Facebook and Google Plus, Pinterest communities to meet like minded people and businesses and I’ve helped share their Pins in a group board activities. I also searched and joined a few good group boards and started to contribute to them.
4. Blog Promotion
I selected 30 of my top blog posts and had 30 new Pinterest optimised images created so I can republish the posts with the new images. Graphic design is not my core strength but from listening to one of Vincent Ng’s podcasts I was referred to canva.com where even I could turn an average image into something pin worthy. 🙂 Alternatively I recommend you go to fiverr.com or elance.com to hire a graphic designer to get a core selection of fresh new pins to promote your content. I am now drip feeding and republishing my blog posts back into Pinterest.
As a social media/bookmarking platform, Pinterest can suck you in and can be addictive. Ten minutes can quickly turn into an hour especially if you are managing more than one account. I did the above also for a client’s account but this account also has the extra benefit of applying Rich Pin strategy (learn all about how you can sell products via Rich Pins in the Pinterest to Profits eBook) as they have an eCommerce platform. My strategy over the next month is to implement rich pins and continue to grow the account.
In summary, I would not have had a clear plan of action to build a Pinterest account for Business if I had not read the book Pinterest to Profits with Pintalysis.
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I knew bits and pieces of what I should be doing by reading random blog posts here and there but by printing the book out and doing old fashion reading and note taking which then developed into a concise list of task to do each week/day and realigning my goals has even after a week showed dividends (i.e. increased followers and engagement and traffic to my website and my clients). I have a monthly goal now to work with Pinterest and I am already on track after reading and applying the strategies outlined in this ebook. Besides it being fun, knowing the strategies that Pinterest can do for your Business is really a no brainer but to save you time figuring it out yourself just download this eBook and by applying these strategies you will see a difference within a week.
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Comment below what your biggest tip you have learnt when applying strategies of Pinterest to your business.
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