A few years ago when I first heard of the internet marketing strategy of retargeting it was limited to the top end of town for blogs with massive traffic that could afford the services of expensive software that could track when a visitor left your website by following them around the internet with advertisements encouraging them to click back to the website again.
Accordingly to industry estimates reporting that less than 2% of web traffic make a purchase, complete a form or sign up for a product or service when on your site; which means that you are losing 98% of traffic. With retargeting, you can display ads to the 98% who bounce and keep your brand in front of them until they’re ready to convert.
Facebook retargeting is now easy to apply and a fraction of the price of the larger software solutions.
So here are the steps to generate more subscribers with Facebook Retargeting.
1. You need to go to your Facebook Ads and create a retargeting pixel in the custom audience settings.
2. Copy that pixel into the Header part of your blog/or email optin page/ Thank you page or anywhere you want to track visitors.
3. Create advertisements and sponsored posts that target this traffic specifically to encourage them to get to know you and come back to your blog, product, service or offer.
A benefit of a huge retargeting list is your audience will begin to like, know you and trust you as you are consistently in front of them.