Lisa Devereaux interviews Franco Gonzalez on what his unique selling proposition

Lisa Devereaux interviews Franco Gonzalez on what his unique selling proposition

A question I was eager to ask all the great Internet Marketers while in Denver was what is your Define Your Unique Selling Proposition and how do you differentiate yourself. There are hundreds of way to market yourself and products online and I had the opportunity to corner Internet Marketer Franco Gonzalez at our Prosperity Team dinner this one question.

As Franco says, his grandmother told him:

“There are millions of people in the world but there is only one of you. Share you with the world.”

 3 Ways To Define Your Unique Selling Point

1. Be authentic with the world.

If you are selling a product make your marketing, offer or guarantee unique.

2. Be a Problem solver

As a blogger and internet marketer be the solution to your customers problems. Understand what your customer is looking for online.

3. Share the Benefits.

The biggest analogy I use is you don’t buy a drill. You are buying a hold in the wall. You are not buying just a bed. You are buying a good nights sleep. You are not buying a course in internet marketing you are receiving Freedom.

Thank you Franco for the interview!

To receive your Freedom Click Here.

What is your Unique Selling Proposition? Add your comments below.

Empower Network Australia

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  1. Great interview with Franco, Lisa. Awesome!

  2. I loved watching your interview. Awesome quote – “Share you with the world” Visiting from DP blog Carnival. Nic @ Mums Take Five

  3. Oooh my unique selling proposition? That gives me something to think about…
    Visiting via DP Blog Carnival :)

  4. I like this – it’s a different take on your strengths, your niche. I findmyself often trying to over-service, or provide too much info that is the same as everyone else. A good reminder to find my unique selling point! Mamagoingsolo dropping in from Digital Carnival :)

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