My niche is Life. For the past year or so I have had paralysis of analysis in establishing an online market brand. Paralysis of analysis is not great to be in and I see my team go through it when there is so much online training they get stuck and don’t do anything. But it has come to pass I have been blogging and learning all about online marketing since 2008 and like any accumulated knowledge it has come to fruition that I’ve learnt a lot but I lost some of that passion for blogging and the reason why I came online in the first place.
For the past year I have struggled with that damn market niche question. What is my market niche? How do I find my market niche? You can’t market without a niche they say. And once you find your niche, you need to focus it again and again. And well I have struggled with that in regards to my blog. I get it when you start with a problem that market wants to solve and you develop and market a product which meets that problem. From that you can develop a whole online marketing strategy of websites, SEO, targeted advertising and media. But when I look at my little blog on the internet sphere and what brand do I represent and what am I an Authority in (all the terms bandwagon about by the coaches and successful gurus) I get a little stuck. So before I impart with a few thousand dollars on any branding and coaching courses, I stare at the ceiling in my bed and wonder who I want to be. What is my online brand? What do I really have authority in?
I ask Nathan and he responds I am good at computer stuff as we flip over the channel to the Walking Dead.
So back to my blog.
I look at the blogs I like to follow. When I started blogging it was more about raising awareness for a trip I was taking for mental illness and I loved to read fun blog posts of gorgeous photos of people’s lives. I would read the the trials and tribulations other people had which they would have previously only ever written in their diary. I would read of adventures of travel and kids but I confess I haven’t written about my beautiful 4 year old twins in ages or announced I got engaged.
I ask my daughters what I am good at. Work is the reply.
“Not housekeeping,” Nathan chirps up.
Over the past few years I find I now know the analytics of a “good” blog post. How to structure it and get it out to social media to entice readers to read it. Solve a problem and give a call to action are the mantras. But what about writing because I want to write not to endlessly look at problems to solve?
What is my passion? What do I enjoy?
Can my niche be enough to be just Life? As I look around the café right now as I sip my cold cappuccino typing on my laptop. Is my life niche enough? I suppose there is no other Lisa just like there is no other like you. My interests span from science to entrepreneurship to mindset training to parenting and twins. So it would be absolutely impossible to find people with the exact combination of niche interests. Which is probably reflective in my high bounce rate in Google Analytics (if you are reading this take a moment to read another blog post eh? Love to lower that bounce rate ha-ha).
I have a healthy appreciation for science which others may think law of attraction and mindset training is a little wacky. I can talk and relate to parents but exchange more stories with multiple mums. I love studying and putting on my entrepreneurial hat to talk online business but that’s not everyone’s cup of tea either. I believe direct sales and network marketing is a legitimate business model but other people run a mile with fear of pyramid scams. So my blog doesn’t aim to please everyone because to tell you the truth it’s just a blog about life, my interests and what I learn and chose to share it with.
So I have come to a simple realisation that I don’t have to try that hard to be me. My niche is my life which is pretty unique enough.
P.S. I wrote this blog post free form with no Google Keyword analytics testing first. Haha Breaking away from the freedom just to blog what I want has a certain freedom around it.